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Guide

How to adapt one post for Instagram, LinkedIn and X

The same news reads differently on Instagram, LinkedIn and X, and each network has its own limits. This is how to write it once, give each network the version it needs, and publish them together without copying and pasting.

The short answer

Write the post once in SPREVA and pick every account it goes to. The main text is the default; give any account its own caption, title, link or files, or ask the AI to shorten it for X or make it fit LinkedIn. SPREVA checks each version against that network's rules while you write, and they all go out together, now, on a date or through a queue.

What changes from one network to the next

Length is only the start:

NetworkText limitWhat works
Instagram2,200 charactersThe picture first; hashtags in the first comment
LinkedIn3,000 charactersA longer, first-person take with the context
X280 weighted characters, or a threadOne sharp line and the link
Bluesky300 charactersShort and conversational
Threads500 charactersCasual, like a reply

Step by step

  1. 1

    Write the main text in the composer and attach the photo or video.

  2. 2

    Pick the accounts: Instagram, LinkedIn, X, Bluesky and Threads, or any of the 31 networks.

  3. 3

    Give an account its own version where it needs one: a longer caption for LinkedIn, a single line for X, a title for YouTube.

  4. 4

    Or ask the assistant to adapt the caption to one account's limit, change the tone, translate it or suggest the first comment. It offers a few versions and you add the one you want.

  5. 5

    Publish now, pick a date or add it to a queue. Each account gets its own version.

The composer's Per account rows: X and a LinkedIn page have their own text, a personal LinkedIn profile uses the main text, and the page's own caption is open under its row.
One post with its own text for X and for a LinkedIn page

Checked before it goes out

Each network's rules are checked while you write, when you schedule and again right before the post is sent:

  • Text over X's limit becomes a thread, and SPREVA tells you how many parts.
  • A Bluesky post over 300 characters, a missing Pinterest board or too many photos is flagged in the editor.
  • If one account fails when the post goes out, the others keep it and you retry only that one.
The composer's checks for one post: X will send it as a thread of two, LinkedIn is ready, Pinterest still needs a board, and the text is over Bluesky's 300-character limit.
The checks for one post, per network

From your AI agent

Connected to SPREVA, your agent writes the versions for you:

Ask your agent
Announce the Winter Blend for Friday at 9 on Instagram, LinkedIn, X and Bluesky. Keep X to one line with the link, make LinkedIn a longer story about the roast, and put the hashtags in Instagram's first comment.

It writes one post with a version per account, and SPREVA checks each version against that network's rules before it is saved. What else an agent can do.

Questions

Can I post the same text everywhere?

Yes. The main text goes to every account that has no version of its own. SPREVA still checks it against each network's limits.

What happens when a post is too long for X?

SPREVA splits it into a thread and tells you how many parts before it goes out. Up to 25 parts.

Can hashtags go in the first comment on Instagram?

Yes. Write them in the first comment for that Instagram account, or let the assistant suggest one. It is posted as soon as the post is live.

Can each network get different images?

Yes. An account's own version can have its own files, such as a square picture for Instagram and a wide one for LinkedIn.

What if one network refuses the post?

The other accounts keep it. The one that failed shows the network's own reason, and you retry only that one.

Which plan do I need?

Every plan: Starter includes the composer, versions per account, the assistant and queues. Every plan starts with a 7-day trial.

From your next idea to a published video.